Let me start by saying — this story is still being written. There's so much more to say, and I will, as FREEBRD grows.
What feels like ages ago, I began building my brand around my art. From the start, I called it "Jasmine Jackson Artwork." As my creativity flourished, I created a signature mark — something that described both me and my connection with my customers. Something we both understood: equality is the golden rule. Since "Jasmine Jackson Artwork" felt too formal, I decided to go by the name "Freebrd."
I make artwork and decor that isn't conformed. My goal with FREEBRD is to give back to society in many positive ways — there is no I in team, and when you purchase from FREEBRD, you're helping make that goal a reality.
If you turn the FREEBRD logo upside down, it's an artwork I designed of two people — balanced, standing for equality, positivity, and peace within the human race. FREEBRD is a movement in motion, and I'm so glad you're here.
If you're into life stories, keep reading.
After years of locals purchasing my art directly from me — while I was working my heart out, like many of us do — my father's words kept echoing in my ears. He said, "Jasmine, baby, your art is good. In fact, it's great! I love it. Figure out how to get it in stores and how to print your art like I see in the decor shops. It will do well there." So I went and looked at those decor stores he mentioned. I thought to myself: my art has a completely different energy than what I'm seeing here. And honestly, I love color — where's the color?
I continued connecting with my customers through social media and at market venues in person. Yet I still felt there was something more to my artwork, something deeper about this icon of a logo I'd created. So I kept striving, kept working, and I never lost focus on my brand identity. I didn't realize it would be called FREEBRD back then, but I sensed things were shifting in ways I couldn't fully articulate.
My dad was particular about "the aura" of our home — things that matched with simplicity. It's like he understood minimalism before the rest of us did. He was a huge motivator for me, not just because he didn't hand me money, but because during transitions, he'd always ask me, "Jasmine, do you know what kind of leather this is?" I'd laugh and tell him the color, and he'd say, "Good job." My mother has always been exceptional at making the home match and flow — cozy, intentional, just like all good moms do. That began to make me wonder: what if I created decor to match my artwork? Those decor stores didn't have anything that matched my aesthetic. When I connect with my customers, they immediately connect with my artwork and with me. So I held onto my vision, knowing that even though some couldn't see what I saw then, one day they would.
Eventually, my pursuits led me into music. I wasn't aware of my music niche until after high school — I knew I could create, but I didn't know how deeply. In my mid-twenties, I decided to hit the studio with a childhood friend. I recorded as a feature on one song and knew this was something I'd be good at. I'm still striving toward music, and I trust that God has good plans for me.
Something about the "starving artist" label really bothered me, considering the beauty that artists and designers bring into the world for everyone to enjoy. I began noticing the shift within my artwork — how things changed with color. My customers would ask, "Where can I find something to match this?" I'd suggest colors and places, and I started painting vases for them or restoring things they'd bring to me. I kept asking myself: how do I print my artwork and keep it authentic for my customers while maintaining that authenticity?
A few years later — because great things take time — my goal was to travel to Dallas, hit the studio, and create solid music. I didn't post much about it because I wanted it to be a surprise for my city. Everyone knew I paint, but they didn't know I could sing or rap. I got what everyone thought was a good job to make that happen. Let's just say things happened at that job. But I stayed motivated, trusting that God has awesome plans for me. I stayed focused on my brand, never losing sight of the vision even when things got rough.
So here I am, building with you today. The meaning behind FREEBRD? Equality, quality, and Forever Remembering Eternal Eternity Believe Remember Do. Eternal Eternity — that's the essence that makes me, me, and you, you: the earth, the stars, the moon and sun, everything that speaks life and brings peace.
I create stylish products at accessible prices so you can elevate your space without breaking the bank. We're all human beings, and I offer gallery-style products at real prices. Every stroke is intentional. Whether I'm working on a one-of-a-kind hand-painted canvas or designing a minimalist hoodie, the goal is the same: authenticity over everything. I lean into Nordic minimalism because I love clean lines and breathing room. I mix that with soft brutalism and a rhythmic pulse — because life isn't always clean. It's got rhythm, bass, and imperfections that make it real.
If I wrote the entire story of FREEBRD, we'd be here all day. I'll probably write a book about it someday. For now, FREEBRD isn't just a shop — it's a collective. It's for people tired of the standard, ready to surround themselves with original art that elevates their space and daily living.
If you haven't signed up for exclusive discounts yet, do it now — save, and stay tuned for new arrivals.
